Wonder Winkel

Wonder Winkel

Wonder Winkel

Stack of modern books and magazine with minimalist cover design on leather chair
Stack of modern books and magazine with minimalist cover design on leather chair
Stack of modern books and magazine with minimalist cover design on leather chair

project type

Website Redesign

year

2024

my role

Researcher and Designer

client

Olie Jobbie*

project overview

This project focused on redesigning an existing e-commerce website that sells traditional Dutch products to customers in the United States. The goal was to improve usability, visual appeal, and overall functionality for a smoother shopping experience tailored to Dutch nationals and expats abroad. Through expert analysis and heuristic evaluation, several key pain points were identified. The original site presented several usability and design issues that affected the shopping experience. The redesign aimed to resolve these by introducing a cleaner grid system, refreshed store logo, consistent product listings, improved navigation patterns, and clearer user feedback during interactions. The result was a modernised concept that enhanced both functionality and aesthetic appeal, creating a smoother and more engaging experience for users.

Open book with sunlight and shadows highlighting editorial typography design
Open book with sunlight and shadows highlighting editorial typography design
Open book with sunlight and shadows highlighting editorial typography design
Minimalist book cover on white stairs with clean editorial design
Minimalist book cover on white stairs with clean editorial design
Minimalist book cover on white stairs with clean editorial design

*The name of the client on this page has been replaced with a placeholder name to prevent copyright infringement

oliverschurmann@gmail.com

Based in: The Hague, The Netherlands

oliver schurmann

© 2025 oliver schurmann. All rights reserved

oliverschurmann@gmail.com

Based in: The Hague, The Netherlands

oliver schurmann

© 2025 oliver schurmann. All rights reserved

oliverschurmann@gmail.com

Based in: The Hague, The Netherlands

oliver schurmann

© 2025 oliver schurmann. All rights reserved