Connecting Through Stories & Flavours

Connecting Through Stories & Flavours

Connecting Through Stories & Flavours

Modern sports supplement packaging tubes with bold typography and color-block design
Modern sports supplement packaging tubes with bold typography and color-block design
Modern sports supplement packaging tubes with bold typography and color-block design

project type

UX & Service Design

year

2025

my role

UX Designer & Researcher

client

Probiblio & Bibliotheek Rotterdam

project overview

This project was developed for Probiblio and De Bibliotheek Rotterdam, who wanted to make book clubs more appealing and accessible to young adults aged 17–27. Their goal was to move away from the traditional, formal perception of book clubs and instead create a modern, social, and interactive experience that encourages connection, participation, and creativity. The final concept, Connection Through Stories & Flavour, reimagines how people engage with reading by combining literature, culture, and food. The design features interactive elements such as a Bookmark Wall for sharing reflections, a Food & Story Table that connects stories to sensory experiences, a Sticker Kiosk for personal expression, and an Interactive Map archiving community memories. Through user research, co-creation sessions, and iterative prototyping, the project responds directly to the client’s wish to engage younger audiences and transform libraries into inclusive, cultural meeting spaces. The result is a multisensory, community-driven concept that celebrates stories, creativity, and connection.

Athlete running on track wearing sportswear for peak performance lifestyle branding
Athlete running on track wearing sportswear for peak performance lifestyle branding
Athlete running on track wearing sportswear for peak performance lifestyle branding
Male athlete training core strength with plank exercise in fitness branding photo
Male athlete training core strength with plank exercise in fitness branding photo
Male athlete training core strength with plank exercise in fitness branding photo

oliverschurmann@gmail.com

Based in: The Hague, The Netherlands

oliver schurmann

© 2025 oliver schurmann. All rights reserved

oliverschurmann@gmail.com

Based in: The Hague, The Netherlands

oliver schurmann

© 2025 oliver schurmann. All rights reserved

oliverschurmann@gmail.com

Based in: The Hague, The Netherlands

oliver schurmann

© 2025 oliver schurmann. All rights reserved